YAAMAVA' X MERCEDES MONTH

We partnered with Mercedes to give away four luxury vehicles over four Thursdays in a single month, leading creative strategy for this high stakes automotive giveaway, positioning it as a can't miss event series. Each Thursday, one winner drove off in a brand new Mercedes, with the campaign building anticipation week over week. 

Campaign touchpoints included digital ads, on property signage, email cadences, and social content that counted down to each Thursday drawing.

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Goal: Drive sustained midweek visitation across four consecutive Thursdays while reinforcing Yaamava' as a premium destination capable of securing top tier automotive partnerships.

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Approach: Structure the giveaway as a four week event series to encourage repeat visitation. Use the Mercedes badge as a prestige visual anchor. Create urgency through countdown mechanics and the finite nature of four vehicles across four dates.

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Results: The campaign drove consistent Thursday traffic spikes across all four weeks, increased Club Serrano engagement, and generated earned media positioning Yaamava' alongside a legacy luxury automotive brand.