We partnered with four iconic luxury automakers to give one Club Serrano member the ultimate choice: a 2025 Aston Martin Vanquish, Lamborghini Urus, Rolls Royce Ghost, or McLaren Artura Spider. Creative strategy leaned into the power of brand names. These aren't cars Yaamava' typically gives away. They are the stuff of posters, bucket lists, and garage walls. The campaign hinged on a simple, aspirational hook: one winner. four legends. their choice.

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The winner's choice mechanic became the central creative device, empowering the winner to walk away with the car that actually matched their dream.

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Goal: Drive Club Serrano engagement during the holiday earning period by offering an unprecedented prize structure that put aspirational luxury within reach.

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Approach: Let the brand names do the heavy lifting. Treat each vehicle as a distinct icon rather than grouping them as a generic car giveaway. Center the campaign around the winner's choice mechanic to create deeper emotional investment.

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Results: Strong engagement across the earning period from December 1 to January 2, increased Club Serrano sign ups, and campaign positioning that set a new benchmark for luxury automotive giveaways at Yaamava'.